Taxi drivers in London are set to receive new financial support as FREENOW, backed by Lyft, expands its partnership with Onsi to help drivers manage rising fuel and living costs.
The initiative introduces new fuel discounts and financial benefits aimed at easing pressure on black cab drivers, many of whom are struggling with increasing operating expenses.
New Fuel Discounts to Cut Costs
At the heart of the updated partnership is a new fuel savings programme, designed to reduce one of the biggest expenses for drivers.
Eligible drivers can access a fuel card offering:
- 6p per litre off standard fuel
- 10p per litre off premium fuel (V-Power)
These discounts are available at major fuel stations, including:
- Shell
- Esso
- Texaco
With fuel prices remaining high across the UK, these savings can make a noticeable difference to drivers’ daily earnings.
Additional Financial Benefits for Drivers
Alongside fuel discounts, the partnership continues to provide a range of practical benefits through Onsi, including:
Insurance Protection
Drivers can access accident and sickness cover, offering financial support in case of injury or illness. Some plans also include payments for major life events.
Flexible Earnings Access
Drivers can withdraw their earnings earlier, helping them manage cash flow more effectively.
Everyday Shopping Discounts
Savings are available at major supermarkets such as:
- Tesco
- Sainsbury’s
- Morrisons
- Aldi
These benefits aim to reduce both professional and personal expenses.
Supporting Drivers During Economic Pressure
Rising fuel prices and inflation have made it increasingly difficult for taxi drivers to maintain stable incomes. Industry experts note that fuel alone can account for a large share of a driver’s daily costs.
By offering targeted financial support, FREENOW and Onsi aim to:
- Improve driver earnings stability
- Reduce financial stress
- Encourage more drivers to remain in the industry
This is particularly important in a city like London, where black cab drivers play a key role in public transport.
Additional Support Programs
The expanded partnership builds on existing support initiatives offered by FREENOW, including:
- Discounted electric vehicle charging through Octopus Electroverse
- The “Knowledge Subsidy,” which helps new drivers cover the cost of training required to become licensed black cab drivers
These programs are designed to support both current and future drivers.
Industry Impact and Future Outlook
As the cost of living remains high across the UK, similar partnerships could become more common across the transport sector.
Experts believe that providing financial tools and benefits will be essential to:
- Retain skilled drivers
- Maintain reliable taxi services
- Support the transition to more sustainable transport options
FAQs
How much can taxi drivers save on fuel with this scheme?
Drivers can save 6p per litre on standard fuel and 10p per litre on premium fuel, depending on the type of fuel they use.
Who is eligible for these benefits?
The scheme is available to FREENOW partner taxi drivers in the UK who register for the programme.
What other benefits do drivers receive besides fuel discounts?
Drivers can access insurance cover, flexible payouts, and discounts at major supermarkets, helping reduce both work and personal expenses.
Final Thoughts
The expanded partnership between FREENOW and Onsi highlights the growing need to support taxi drivers during challenging economic times.
By offering fuel discounts, financial protection, and everyday savings, the initiative provides practical help where drivers need it most—on the road and in their daily lives.
