Transport authorities in London have launched a major new campaign aimed at improving passenger safety and encouraging people to take action against hate crime and harassment across the city’s transport network.
Transport for London (TfL) announced the initiative as part of wider efforts to create a safer and more inclusive environment for all passengers using buses, trains, and the Underground.
Campaign Launch During National Awareness Week
The campaign begins during National Hate Crime Awareness Week (11–18 October), aligning with national efforts to raise awareness about hate-related incidents and how they can be prevented.
It will be rolled out across cinemas and streaming platform ITVX, ensuring the message reaches a wide audience across London.
A second phase of the campaign will directly target offenders, highlighting the serious consequences of committing offences such as harassment, hate crime, and fare evasion on public transport.
“Act Like a Friend” – Encouraging Public Action
At the heart of the campaign is the “Act Like a Friend” message, encouraging passengers to safely support individuals who may be experiencing abuse.
The campaign video, based on real-life incidents, shows how small actions — such as starting a conversation — can help de-escalate difficult situations.
In addition to video content, TfL is installing posters across stations featuring:
- Real examples of bystander intervention
- Simple conversation starters
- Guidance on safe ways to help others
This approach aims to empower passengers without putting them at risk.
Joint Taskforce to Improve Safety
The campaign follows the creation of a new joint taskforce between Transport for London and policing partners to tackle key issues, including:
- Hate crime
- Sexual offences
- Harassment
- Violence against women and girls (VAWG)
This initiative supports broader commitments from the Greater London Authority to improve safety across the transport network.
Training and Community Engagement
To support the campaign, TfL is working with Protection Approaches, a national organisation focused on preventing identity-based violence.
Together, they will deliver free online “active bystander” training sessions for the public. These sessions, funded by the Mayor’s Office for Policing and Crime, will run from 22 October to 1 December.
Participants will learn:
- How to recognise hate crime
- Safe ways to intervene
- How to report incidents effectively
Awareness Events Across London
TfL will also host in-person awareness events at major stations, including:
- Stratford Station
- Euston Station
- Waterloo Station
- London Bridge Station
These events aim to educate passengers on:
- What constitutes hate crime
- How to report incidents
- Where to access support
Leadership Perspective
Kaya Comer-Schwartz, Deputy Mayor for Policing and Crime, highlighted the importance of the initiative:
“No one should be a victim of hate crime or harassment in London. This campaign helps give people the confidence to stand up to hate and support others safely.”
Why This Campaign Matters
Public transport is used by millions of people every day in London, making safety a critical issue.
Campaigns like this:
- Encourage community responsibility
- Help reduce incidents through awareness
- Build confidence among passengers
They also reinforce the message that London’s transport system should be safe and welcoming for everyone.
How to Stay Safe and Report Incidents
Passengers are encouraged to:
- Report incidents to TfL staff or police
- Use official reporting channels
- Support others safely when possible
Taking small actions can make a significant difference in preventing harm and supporting those affected.
Final Thoughts
The latest initiative by Transport for London highlights a growing focus on community-led safety and awareness across the capital.
By combining public campaigns, training programmes, and law enforcement partnerships, London continues to take steps toward a safer and more inclusive transport network.
