Wasabi, the popular UK-based sushi and bento restaurant chain, has launched a new hot meal deal priced under £10, offering customers an affordable and comforting food option during the winter months.
The nationwide launch comes as many shoppers look for better-value meals during January, a period often associated with tighter household budgets. Unlike many cold meal deals on the high street, Wasabi’s latest offer focuses on freshly prepared hot food, making it particularly appealing in colder weather.
What Is Wasabi’s New Kobachi Range?
At the heart of the new meal deal is Kobachi, Wasabi’s latest product range. Kobachi features smaller, well-balanced dishes inspired by Japanese comfort food, designed to deliver bold flavours while remaining convenient and affordable.
The new range is aimed at customers who want a satisfying hot meal without the cost of a full sit-down restaurant experience. Despite the smaller format, Wasabi says the dishes offer generous portions and maintain the brand’s focus on freshness and quality.
What’s Included in the Kobachi Dishes?
The Kobachi range currently includes two main options:
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Chicken Biang Biang Kobachi – spiced chicken served with thick Biang Biang noodles
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Beef Biang Biang Kobachi – soy and garlic marinated beef with the same hand-pulled style noodles
Each dish is served with:
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Fresh vegetables
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Edamame bean salad
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Crisp Asian slaw
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A pot of chilli oil for added heat
The meals are designed to provide a balance of protein, vegetables and carbohydrates, making them filling while still easy to eat on the go.
What Is Included in the Hot Meal Deal?
Launched on 8 January for a limited time, the new offer is called “Your Kobachi Meal”. The deal includes:
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One Kobachi bowl
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One hot snack (such as gyoza or chicken pops)
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One drink
Prices start from £8.95, positioning it competitively against other high street meal deals, while offering the added benefit of being served hot.
Why This Launch Matters for Customers
With rising living costs and colder winter weather, demand for value-driven, hot takeaway meals has increased across the UK. Wasabi’s new deal responds directly to this trend by combining affordability, warmth and flavour.
The company says the meal deal is designed to help customers “spend smarter” without sacrificing quality, making it suitable for lunch breaks, commuters, and city workers.
Availability and Rewards Programme
The hot meal deal is available at all Wasabi branches across the UK for a limited time during winter. Customers can also join the Wasabi Rewards Programme, which allows members to earn rewards on every visit. The free app is available via Wasabi’s official website and app stores.
Frequently Asked Questions (FAQs)
1. How much does Wasabi’s hot meal deal cost?
The Kobachi hot meal deal starts from £8.95, depending on location and selected items.
2. Is the Wasabi meal deal available nationwide?
Yes, the deal is available in all Wasabi branches across the UK for a limited time.
3. What makes this meal deal different from others?
Unlike many high street meal deals, Wasabi’s offer includes hot, freshly prepared food, making it ideal for winter.
4. What type of food is included in the Kobachi range?
The Kobachi range features Japanese-inspired noodle dishes, including chicken and beef Biang Biang noodles with vegetables and sides.
5. Can customers earn rewards with this meal deal?
Yes, customers can earn points by joining the free Wasabi Rewards Programme and using the app when purchasing meals.
