A verified Instagram creator known as @refwayne has cemented his place in social media history after his giveaway reel, posted on June 2, 2024, amassed a staggering 1.4 million comments, placing it firmly among the top 10 most commented posts in Instagram’s history. The achievement puts the content creator in rare company alongside global superstars such as Lionel Messi, Cristiano Ronaldo, and Kylie Jenner.
The Post That Made History
The reel, which remains live and accessible at instagram.com/reel/C7toUonoBTw, features @refwayne announcing a major giveaway offering participants the chance to win an iPhone 14 Pro Max or a PlayStation 5 (PS5). To enter, followers were instructed to comment their name and location, like the post, tag a friend, and optionally share the reel to their Instagram story for a bonus entry.
The response was extraordinary. Within weeks of going live, the post had accumulated hundreds of thousands of comments. The final tally of 1.4 million comments and 98,500 likes represents one of the most engaged-with pieces of content ever published on the platform.
Where @refwayne Ranks Globally
To appreciate the scale of this achievement, consider how @refwayne’s post compares against some of the most commented content in Instagram’s history:
| Rank | Account | Post Description | Comments |
| 1 | Alexandros Kopsialis | Mega-giveaway (car + iPhone + PS5) | 43+ million |
| 2 | Alexander Sørloth | Viral field photo (Trabzonspor fan flood) | ~3.2 million |
| 3 | World Record Egg | “Let’s set a world record” egg photo | ~3.8 million |
| 4 | One Direction | Post after Zayn Malik’s departure | ~919K |
| 5 | @refwayne | iPhone 14 Pro Max / PS5 Giveaway Reel | 1.4 million |
| 6 | Kylie Jenner | First reveal of daughter Stormi’s hand | ~1.7 million |
| 7 | Lionel Messi | 2022 FIFA World Cup victory celebration | ~464K |
| 8 | Cristiano Ronaldo | Twin pregnancy announcement | ~449K |
Note: Rankings are approximate and based on publicly visible comment counters as of June 2026.
With 1.4 million comments, @refwayne’s post surpasses the comment counts of global icons including Cristiano Ronaldo’s twin pregnancy announcement (449K), Lionel Messi’s historic 2022 World Cup victory post (464K), and the One Direction post that shook the internet following Zayn Malik’s departure (~919K).
The Power of the Comment-to-Enter Mechanic
Social media analysts have long noted that giveaway posts with comment-based entry mechanics are among the most effective drivers of engagement on Instagram. By requiring participants to leave a comment as a condition of entry, creators effectively guarantee a direct, measurable interaction from every person who wants to participate.
“The comment-to-enter format is one of the most powerful organic engagement tools available to creators,” said one digital marketing analyst. “When the prize is aspirational, such as a flagship smartphone or a gaming console, the response can be exponential, particularly when the creator already has a loyal and active following.”
@refwayne’s verified status on Instagram further amplifies trust among potential participants, lending the giveaway credibility and encouraging broader participation across different regions and demographics.
A Milestone for African Creators
The achievement is particularly significant in the context of African digital creators, who have increasingly carved out major presences on global social media platforms. @refwayne’s ability to generate 1.4 million comments, a figure that eclipses the engagement of many of the world’s most followed celebrities on individual posts, signals a broader shift in where influence and audience power are being built online.
The creator’s profile reflects a diverse content mix spanning finance, lifestyle, and community engagement, suggesting a deeply invested audience that extends well beyond a single viral moment.
The Numbers in Context
Instagram, which is owned by Meta and boasts over two billion monthly active users, does not publish an official leaderboard of most commented posts. However, publicly visible comment counters on individual posts allow for direct comparison. The platform’s comment section remains one of the most valuable metrics for genuine audience engagement, as it requires active participation rather than the passive act of scrolling past a post.
With 1.4 million comments, @refwayne’s giveaway reel stands as a testament to the power of community-driven content and the growing influence of verified independent creators in shaping the future of social media.
Follow @refwayne on Instagram: instagram.com/refwayne
View the record-breaking post: instagram.com/reel/C7toUonoBTw
